Greek Brands Wins for Greece in Prestigious Awards competition

GREEK BRANDS FROM GREECE NAMED NATIONAL CHAMPION IN THE EUROPEAN BUSINESS AWARDS 2015/16

EBA Ruban Champion 2013:14Greek Brands from has today been named as a National Champion for Greece in The European Business Awards sponsored by RSM; a prestigious competition supported by businesses leaders, academics, media and political representatives from across Europe.

The European Business Awards now in its 9th year engaged with over 32,000 business from 33 European countries this year and 678 companies from across Europe have been named today as National Champions; going through to the second phase of the competition.

Greek Brands was founded in 1999 and exports Greek fine foods to more than 10 countries worldwide. Greek Olive Oil, Greek Olives, Feta Cheese, Greek Yogurt and more, with focus on quality, competitive pricing and outstanding service. Our clients are importers, distributors, food industries and retailers.

Panos Mavrakis, CEO of Greek Brands said: “We’re very proud to be selected to represent Greece as a National Champion. The European Business Awards is widely recognised as the showcase for Europe’s most dynamic companies and we are now looking forward to the next round of the judging process where we can explain in more depth how we are achieving business success.”

Adrian Tripp, CEO of the European Business Awards said: Congratulations to Greek Brands and all the companies that have been selected to represent their country as National Champions, they play an important part in creating a stronger business community.

The next round requires the National Champions to make a presentation video, telling their unique story and explaining their business success. The judges will view all of the National Champions’ videos, and award the best of this group the coveted ‘Ruban d’Honneur’ status. Ruban d’Honneur recipients will then go on to be part of the grand final in 2016.

Separately, the National Champion videos will be made public on the European Business Awards website www.businessawardseurope.com as part of a two stage public vote, which will decide the ‘National Public Champions’ for each country. Last year over 170,000 votes were cast as companies from across Europe were publicly supported by their clients, staff and peers, as well as the general public.

Supported since their inception by lead sponsor and promoter RSM, the seventh largest audit, tax and advisory network worldwide with a major presence across Europe, the European Business Awards was up to support the development of a stronger and more successful business community throughout Europe.

In the 2014/15 competition, all EU member markets were represented plus Turkey, Norway, Switzerland, Serbia, Croatia and the Former Yugoslav Republic of Macedonia. Their combined revenue exceeded €1.5 trillion, and together they generated profits of over 60 billion Euros and employ over 2.5 million people.

For further information about the winners, the European Business Awards and RSM please go to www.businessawardseurope.com or www.rsmi.com

Olive oil tastes Greek

32580916_sOlive tree is the most valuable tree of Greece and its value is counted in the numerous generations that have been raised and blossomed with it. It has been strongly connected with the country for thousands of years. It is a symbol of peace, wisdom, fertility and victory. It nourishes, inspires and heals. The olive tree is considered blessed. Along with the tree, our land is also blessed with the millions of olive trees that survive and produce their valuable fruit, even under difficult conditions.

According to the earlier mythology, the first olive tree was planted on Acropolis by goddess Athena in the temple of the Erehtheion and was named Morea olive. Others say it was a gift of the goddess Athena to residents of the city of Athens, when quarreled with the god Poseidon, for the name of the city. Then, citizens gave its name to the city and the goddess taught them the cultivation of olive trees. The Athenians in their currencies depicting Athena with an olive wreath on her helmet and an amphora with olive oil.9720507_s

Athenians considered themselves civilized and were holding olive branches, while the barbarians and slaves kept an oak twig, as more primitive tribes. The messengers of peace held an olive branch. The winners of Olympic Games were awarded with an olive wreath and a large container of olive oil that had so big value that automatically made them rich.

9844105_sHomer in his writings, called it “pure liquid gold”. The Greek philosophers, Dioscourides, Diocles, Anaxagoras and Empedocles studied the medicinal properties of olive oil, while Aristotle revealed the science of oil production. Moreover, Solon created laws that banned the cutting of more than two olive trees, to protect olive growers. In ancient Greece, olive oil has kept the leading part in many commercial action, and it is said to be the backbone of trade in the ancient world.

But olive oil was more than a symbol of virtue and wealth, as it is was also used in other applications. The ancient Greeks rubbed their bodies and hair with olive oil and used it to heal wounds and treat diseases. Apart from the food products that it produced (olives and olive oil) its wood was used for fuel and wood carving. According to mythology, Hercules, in his 12 labors, kept a bat that was made of olive wood, and that when he finished his battles with success, he planted an olive tree in Ancient Olympia. Nowadays, a lot of wooden furniture and tools are handmade from olive wood. The 17603164_sgrowing of the olive tree was also a measure of time. When a child was born, an olive tree was planted. By the time the tree bared fruit for the first time (6 years later), they knew that the child had reached school age.

Altogether, the history of Olive oil is weaved together with the history of Greece. Olive oil can be found in many human activities, and above all in our nutrition. It is beneficial for every age, it is the basis of the Mediterranean diet (wins the first place in medical researches), has multiple applications and is deeply appreciated.

It is now, more than ever, a necessity to highlight Greek olive oil at a global level, as a certified quality product, symbol of the Greek agricultural production for thousands of years.

http://www.greek-olive-oil.com

http://www.greekbrands.com

Sources:

http://www.greek-olive-oil.com/history.html
http://www.foodbites.eu/j15/food-lovers/istories/1448-
http://elia-eleolado.blogspot.gr/2014/10/blog-post.html
https://theancientweb.wordpress.com/2014/03/14/%CF%80%CE%B1%CF%81%CE%B1%CE%B3%CF%89%CE%B3%CE%AE-%CE%B5%CE%BB%CE%B1%CE%B9%CE%BF%CE%BB%CE%AC%CE%B4%CE%BF%CF%85-%CE%B1%CF%81%CF%87%CE%B1%CE%AF%CE%B1-%CE%B5%CE%BB%CE%B1%CE%B9%CE%BF%CF%84%CF%81%CE%B9/

Greek P.D.O. Cheeses: Vol.2

Greece has a great variety of cheeses and 20 of them are registered as P.D.O. Each one of these 20 cheeses, has its own cultural and geographical characteristics. They follow traditional production methods, require a lot of hand work and are connected to a know-how of decades. If you plan on visiting Greece, search for these authentic flavors, and taste as many as you can.

Following our previous post, here are 5 more P.D.O. Greek cheeses, that have an interesting taste story to share.

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  • Kalathaki (Basket) Lemnos

Soft white cheese with a cylindrical shape, which matures in brine and has a slightly acidic taste. Kalathaki is produced in a traditional way by sheep milk or a mixture of sheep and goat milk (in percentage less than or equal to 30%) on the island of Lemnos. The name “basket” is derived from the specific knitted molds used for preparation that look like small baskets.

  • Metsovone

It is a hard yellow smoked cheese with a slightly salty and spicy taste. It is traditionally made with cow milk or a mix of cow-sheep-goat, with the two latter in proportion not higher than 20%. It is produced in the province of Metsovo, in Ioannina prefecture, where it got its name. Metsovone has an interesting story. The benefactor Evangelos Averof-Tositsas, decided to send some youngsters from Metsovo to Italy in order to learn the art of cheese making. These youngsters later returned to Greece and combined Greek traditional cheese making techniques with methods of preparation of certain Italian cheeses and started producing a cheese that was later named after their region. That is when Metsovone cheese was born.

  • Manouri

Soft white cheese with a sweet flavor produced from sheep or goat milk (or their mixtures) whey, in which sheep’s or goat’s milk cream is added. Produced in central and western Macedonia and Thessaly. It is considered that the most famous cream cheese is produced prepared in Blast (Blatsi) of Macedonia.

  • Katiki Domokou

It is a soft white cheese, with pasty texture characterized by its cool and slightly acidic taste.Produced from mixed sheep and goat milk, in the county of Domokos of Fthiotida prefecture. This cheese is produced in this area for many years and the technique has been taught from generation to generation from shepherds who lived in the area.

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  • Graviera Naxos

Hard cheese with cylindrical shape, and white-yellow color. Salty and tasty, with sweet notes. It is produced exclusively from cow’s milk or a mixture of it with sheep and goat milk (last at no greater than 20% by weight). Traditional and branded, it is produced on the island of Naxos in Cyclades, but consumed widely across territory.

Have you enjoyed any Greek cheeses?

Share with us your comments!

http://www.fetacheese.gr

http://www.greekbrands.com

Photos credits:

http://www.europeandesign.org/wp-content/uploads/submissions/2011/17-packaging-food-beverages/3813-17-packaging-food-beverages-kalathaki/Web/kalathaki-1_retouched.jpg

http://www.paragogi.net/thumbnail?filepath=/contentfiles/all/graviera.jpg&width=600

5 + 3 reasons why Greek olive oil is so precious

Olive oil is a world known product with significant consumption. It is widely known that using extra virgin olive oil in cooking gives us better taste results and major health benefits. Greece has the highest extra virgin olive oil production and consumption rates. Greek olive oil is considered the best olive oil in the world, due to its unique valuable characteristics.

So, why Greek olive oil is so precious?

History of more than 4.000 years

According to mythology, Athens city took its name from goddess Athena, when she decided to offer the city an olive tree, considering that this was the most valuable offering she could give. The olive tree in Greece has a history of more than 4 millennia, and historically was considered a sacred tree and a symbol of peace, wisdom and triumph. Olympic champions were crowned by olive wreaths.

Authentic – Not blended

Lots of olive oils produced, are a blend of various oils in terms of origins and qualities. This is happening for cost reduction. Greek extra virgin olive oil is not blended, it’s authentic, 100% Greek.

Superior taste, aroma & color

Greek olive oil due to all its quality characteristics, is a product of excellent taste, has a fine aroma and a deep golden-green color.

Hand-picked olives

The terrain where Greek olive trees are naturally grown, is not always accessible by collecting vehicles and equipment. For this reason, the majority of the Greek olives are hand-picked by experienced farmers, to ensure top quality and perfect timing, maintaining the tradition.

Low acidity by default

Mild climate and physical environment ensures naturally low acidity in the Greek extra virgin olive oil being produced from the fruit.

Features of Greek extra virgin olive oil seem quite amazing, don’t they?

As a consumer you enjoy an amazing product with so much stories to tell and so much culinary and healthy benefits to gain from.

Why Greek olive oil is a must for a food business?

Unique consumer satisfaction

Greek olive oil is so healthy and enjoyable and thus the consumer has a unique taste experience. It’s a win-win situation for both customers and businesses that creates loyal, returning customers, willing to repurchase the offered products.

Well-known branded product

Greek olive oil is very well known around the world due to its quality characteristics. It is a highly appreciated product, not only from the Greeks, but also from the millions of visitors to Greece that enjoy Greek traditional cuisine during their visit.

Variety and competitive advantage

Greek olive oil gives an edge to any portfolio and a more attractive products variety. Furthermore, Greek olive oil is so premium and unique that differentiates from competition, gives an extra weapon to the price war and provides a competitive advantage.

Have you ever tried Greek olive oil?

Share with us your thoughts and comments.

Panos Mavrakis,

Owner of Greek Brands.