Greek Olive Oil : Export trends for 2014-2015

10905523_s It is considered one of the most valuable export products for Greece. This is why we refer to it as liquid gold. Greek olive oil offers us a competitive edge in quality and a powerful asset in our exports portfolio.

The way Greek olive oil has been exported has changed dramatically through the years. From bulk containers with no actual product specifications, we have reached an era in which everything is reported and controlled. Olive oil products are now in specific packaging and come with labels of nutrients, expire dates and lot numbers. They also have quality certificates and are traceable in terms of crop, producer and batch.

Greek olive oil may have a bulk history, but it seems as though this era has come to an end. Now branded Greek olive oil is gaining ground. It comes in sophisticated packaging, ready to be communicated and sold internationally. Behind all this, lies a great effort in marketing, promotion and communication.

583338_sAbout exports, year 2013-2014 has not been a good year for Greece in terms of quantity and pricing, as it wasn’t a good year for the olive trees. Fortunately this prediction is not going to be verified this year. As described in the International Olive Oil council’s newsletter this is going to be a success year for Greece. The production is predicted to double since last year and is projected to surpass even other countries’ production climbing up to more than 300.000 tons. In the meantime, rest of the Europe is facing a rough year, mainly due to bad weather conditions. Moreover, predictions indicate that there will be higher demand than supply and consequently, that will lead to higher prices.

Taking into account its qualitative superiority, its supreme taste and its beneficial characteristics, one can easily conclude that this is an opportunity for Greek olive oil to develop and flourish.

This is more like a Marathon run, so the required supplies towards this goal are resistance, determination and persistence.

The focus point is to keep the demand in high levels, by pointing out its added value in comparison to other olive oils. This goal can be achieved, but it requires a lot of effort in marketing, a full exploitation of distribution channels, and continuing advertising.

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5 + 3 reasons why Greek olive oil is so precious

Olive oil is a world known product with significant consumption. It is widely known that using extra virgin olive oil in cooking gives us better taste results and major health benefits. Greece has the highest extra virgin olive oil production and consumption rates. Greek olive oil is considered the best olive oil in the world, due to its unique valuable characteristics.

So, why Greek olive oil is so precious?

History of more than 4.000 years

According to mythology, Athens city took its name from goddess Athena, when she decided to offer the city an olive tree, considering that this was the most valuable offering she could give. The olive tree in Greece has a history of more than 4 millennia, and historically was considered a sacred tree and a symbol of peace, wisdom and triumph. Olympic champions were crowned by olive wreaths.

Authentic – Not blended

Lots of olive oils produced, are a blend of various oils in terms of origins and qualities. This is happening for cost reduction. Greek extra virgin olive oil is not blended, it’s authentic, 100% Greek.

Superior taste, aroma & color

Greek olive oil due to all its quality characteristics, is a product of excellent taste, has a fine aroma and a deep golden-green color.

Hand-picked olives

The terrain where Greek olive trees are naturally grown, is not always accessible by collecting vehicles and equipment. For this reason, the majority of the Greek olives are hand-picked by experienced farmers, to ensure top quality and perfect timing, maintaining the tradition.

Low acidity by default

Mild climate and physical environment ensures naturally low acidity in the Greek extra virgin olive oil being produced from the fruit.

Features of Greek extra virgin olive oil seem quite amazing, don’t they?

As a consumer you enjoy an amazing product with so much stories to tell and so much culinary and healthy benefits to gain from.

Why Greek olive oil is a must for a food business?

Unique consumer satisfaction

Greek olive oil is so healthy and enjoyable and thus the consumer has a unique taste experience. It’s a win-win situation for both customers and businesses that creates loyal, returning customers, willing to repurchase the offered products.

Well-known branded product

Greek olive oil is very well known around the world due to its quality characteristics. It is a highly appreciated product, not only from the Greeks, but also from the millions of visitors to Greece that enjoy Greek traditional cuisine during their visit.

Variety and competitive advantage

Greek olive oil gives an edge to any portfolio and a more attractive products variety. Furthermore, Greek olive oil is so premium and unique that differentiates from competition, gives an extra weapon to the price war and provides a competitive advantage.

Have you ever tried Greek olive oil?

Share with us your thoughts and comments.

Panos Mavrakis,

Owner of Greek Brands.